Sunday, 30 January 2011

Digital Technology

“Digital technology turns media consumers into producers”. In your experience, how has your creativity developed through using digital technology to complete your coursework productions? [25]"

Throughout my Foundation and Advanced Portfolios, I have worked with different elements of digital technology, in order to give myself the best possible chance to create a good project. Digital technology is the term given to all new media devices and software, from cameras to video-sharing websites.

There were a few constants in both portfolios. We used iMovie '09 to edit the footage we shot together in a professional and concise manner. It was a relatively simple editing package, but did a very effective job in creating the projects we did. We used very basic editing techniques in the thriller opening, like a sepia filter over the footage, which gave it an aged look. This was as extensive our techniques went, as the brief and actual product didn't need a lot of work. The music video, however, needed a lot more advanced methods, like colourisation, beat marking, video stabilisation, cropping and ken burns, to name a few. Each tool added more depth to our video, and allowed us to do things we wouldn't have been able to otherwise. We were unaware to some tools, like video stabilisation and ken burns, until we uploaded our footage to the Macs, and pop-up windows appeared making suggestions and giving tips. Had this not occurred, we wouldn't have been aware of these techniques, adn thus wouldn't have sued them.

We also kept to using the Canon miniDV205 digital camcorder to shoot our footage. Although it was low-quality, and still used cassette tape, it was very functional, easy to use, and also we were used to it by the time we created our Advanced Portfolio, so this gave us an upper hand on those who had changed cameras.

30 MINUTES INCLUDING PLAN

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